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eBook details

• Title: Ten Food Npd Trends for 2010: Simplicity Tops the Bill (Last Word) (New Product Development ) (Report)
• Author : Nutraceutical Business & Technology
• Release Date : January 01, 2010
• Genre: Industries & Professions,Books,Business & Personal Finance,
• Pages : * pages
• Size : 58 KB

Description

Levels of new product development (NPD) activity are continuing to hold up well in the face of the difficult global financial situation. The number of product launches in the first 10 months of 2009 was ahead of the total achieved in the same period of 2008. Looking forward to 2010, though, a number of key trends and developments are emerging that are likely to have a profound effect on the market during the next 12 months or so. As such, Innova Market Insights has identified its top ten new product trends for the coming year. Trend 1: Sense of Simplicity: The downturn is making people nostalgic for simpler times and simpler foods. The interest in "back to basics" has driven interest in natural and clean-label foods. More natural ingredients, including natural sweeteners extracted from sources such as apple, agave and maple syrup, are on the rise, and EU approval of the high-intensity natural sweetener, stevia, also looks close. The natural trend has been particularly evident in beverages, with the Innova Database recording that more than 13% of global soft drink launches in the first 9 months of 2009 were positioned on a "natural" platform, equivalent to nearly 1000 products. Although beverage activity is dominated by bottled water and fruit drinks, both of which have the benefit of an inherently natural image, perhaps most notable is the rising level of interest in natural carbonates, which is moving away from more specialist products and into the realms of the brand leaders.

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